Marketing the Economic Benefits of Bike Tourism
Bicycle tourism has significant impacts on economies of all scales. According to a recent Advocacy Advance report, the state of Maine generates an estimated $66 million per year in bicycle tourism; North Carolina’s Outer Banks alone generates $60 million annually in economic activity from bicycle tourism.
These visitors in San Jose are doing great things for the local economy. Photo by Sergio Ruiz/Flickr
Last week, the Alliance convened four experts on bike tourism and advocacy to discuss how advocates can use tap into the economic benefits of bike tourism to advance bicycle advocacy. Even if you missed the call, check out the tip sheet below for the major takeaway points. You can also listen to a recording of the call here.